Client:
AB Mauri® North America
Objective: Create an immersive VR experience to engage and educate attendees at the International Artisan Bakery Expo (IABE) in Las Vegas.

Overview:
To showcase the artistry and science of baking, AB Mauri tasked us with developing a VR experience for their booth. Designed for up to 15 participants at a time, the animated and live-action VR presentation took users on a journey through:

An ancient village featuring traditional baking techniques.
An industrial bakery demonstrating modern production methods.
Inside bread ovens, providing a unique sensory perspective.
Results:

10% impression rate among 20,000 attendees.
Over 1,500 participants engaged in the VR experience, creating long-lasting impressions.

My Role:
As Producer, I managed the project from concept to delivery, overseeing cross-functional teams, budgets, and timelines to ensure the experience met AB Mauri’s vision and was delivered seamlessly.

Tools Used: Unity, Adobe Premiere Pro, Figma, Wrike

This project highlighted my ability to deliver immersive, high-impact solutions that captivate audiences.