Objective:
- Showcase T-Mobile’s 5G capabilities through an interactive and educational augmented reality (AR) experience.
- Engage audiences nationwide as part of a tech-enabled semi-truck tour.

Experience Design:
- Created an AR scavenger hunt that worked seamlessly across mobile devices.
- Adapted to multiple environments, including the truck, T-Mobile’s Tech Center, and participants’ homes.
- Combined gamification with education, allowing users to discover virtual objects, complete challenges, and explore 5G applications.

Impact:
- Increased awareness of T-Mobile’s 5G technology in a fun, relatable way.
- Broadened reach through an at-home component, extending engagement beyond physical events.
- Reinforced T-Mobile’s position as an innovator in telecommunications.

My Role:
- Led project execution from concept to delivery, managing cross-functional teams, timelines, and budgets.
- Coordinated with third-party vendors to ensure technical quality and alignment with T-Mobile’s vision.
- Acted as the primary point of contact for stakeholders, driving collaboration and timely execution.

Tools Used:
- AR Development: Unity, Vuforia
- Project Management: Jira, Wrike
- Design Collaboration: Figma, Adobe Creative Suite

This project highlighted my ability to deliver innovative digital experiences that combine creativity and strategy to engage audiences effectively.